WRH Marketing to unveil new print concept for publishers at IfraExpo 2005

At IFRA 05 in Leipzig, WRH MARKETING is launching XtraWin, the new business initiative for publishers. While making more extensive use of existing newspaper production facilities in conjunction with StreamStitch, a new inline stitching development from Ferag, XtraWin leads the way to successful market introduction of trend-setting print media - semi-commercials based on a combination of newsprint and high-gloss papers. Visitors will also be able to learn more about MemoStick, the innovative business model from WRH MARKETING, which has been successfully established in key markets and rapidly extends into all continents. Specially developed as an interactive sales promotion tool for application in newspapers, MemoStick generates added value in the mailroom and brings readers and advertisers closer together. In addition, WRH Marketing will provide information about Domino - its comprehensive service package for newspaper printers which maximises output performance while minimising maintenance and operating costs. WRH MARKETING specialists are looking after an increasing number of mailrooms throughout the world. WRH MARKETING is the sales and service organisation of WRH Walter Reist Holding and with its 23 marketing companies has a presence that stretches right across the globe. WRH MARKETING is the exclusive marketing partner for FERAG post-press processing systems, and also for more than 100 leading manufacturers of machines and consumables in the graphics industry.