Madico Extends Range of Permanent/Removable Optically Clear Mounting Films for Short-term Graphic Applications

At a time when some major suppliers are reducing their range of mounting adhesives, UK-based Madico Graphic Films has once again increased the revenue enhancing opportunities for printers by extending its line of double-sided optically clear mounting films. Featuring a permanent adhesive on one side and an ‘easy-peel’ adhesive on the other, the latest addition to Madico’s growing portfolio of permanent/removable, optically clear, polyester mounting adhesives brings new benefits to temporary or short-term graphic applications thanks to very low adhesion levels. As a result of its low-tack attributes, Madico’s new easy-peel offering (product code E-338R C) can be applied and re-applied until correctly positioned, while still ensuring superior optical clarity and perfectly clean removability with no adhesive transfer. This makes the new mounting film perfectly suited to promotional and branded messaging applications, such as exhibition and point-of-sale graphics, window graphics for short-term retail/advertising, and in-house corporate communication or manifestation requirements. In addition, its easy-peel, clean removability makes it ideal for back-lit light box projects and lenticular 3D screens, where use of an inappropriate transfer would make removal impossible and potentially ruin the display surface. For short-term, temporary applications involving thicker graphics, Madico also supplies a permanent/removable option (product code E-337RC) that offers a stronger level of adhesion. “Marketers continue to target their audiences with short-term, time-critical messages, be it for special offers, price reductions or other announcements”, says Gary Dixon, International Business Manager at Madico Graphic Films Ltd. “As a result, there is a growing requirement for temporary/removable graphics that uphold brand integrity and image by offering perfect see-through vision and high quality printability. “Like all of Madico’s permanent/removable mounting films, our latest offering has been designed with simplicity in mind; rather than requiring installation and removal by a qualified team, it can quickly and effortlessly be applied, repositioned and eventually removed by the customer’s own staff”, adds Dixon. Clean-room manufacturing for optimum, defect-free see-through vision As with its entire range of substrates, Madico’s latest double-sided permanent/removable mounting film benefits from clean-room manufacture – a key differentiator over some other products on the market. This process delivers defect-free, optical mounting clarity, by ensuring optimal light transmission, low haze and minimal distortion. Madico’s new E-338RC Permanent/Removable Optically Clear Mounting Adhesive is available in roll widths of 1250mm. For more information on Madico’s optically clear mounting adhesives range, please contact +44 1628 77 77 66 or e-mail info@glazingenhancement.com