International - Beyond borders

Globalisation is an unstoppable trend, so it’s never been more important for companies to ensure that marketing messages remain consistent across national and regional boundaries, while still remaining sensitive to the communications needs of the business at a local level.

At AD Communications, more than 80% of our client work is conducted on a pan-European or even global basis, and we have significant experience of working successfully for clients operating many types of direct or channel-based sales and distribution models.

Our international campaigns are predominantly managed from the UK, working with our proprietary integrated database of media contacts and industry commentators, and capitalizing on the extensive media relationships, linguistic skills and cultural experience of our account handlers.

We have the skills and resources to attract the world media to a major corporate news event or product launch, to organise local and regional media tours, or to facilitate face-to-face briefings with selected editors or industry partners. 

When it comes to disseminating and placing media information, we can distribute a corporate press release worldwide, write press materials to a local brief, or manage multi-national localisation and syndication of feature materials.

We can also call on the support of an international network of like-minded specialist partner agencies, most of whom work exclusively with AD Communications in our sectors.  We have established agency partnerships in place in Germany, Benelux, the USA and China.

Where clients have specific needs for local PR support to complement centrally managed pan-European campaigns, we are happy to work in a lead agency role alongside local agencies, or to leverage our agency partnerships to access qualified local editorial resources.

For more information on how we can help your company communicate beyond borders, call Helen Tolino on + 44 (0) 1372 464470, or click here.