Communications channels
The brief:
It's a scenario familiar to any company marketing through an international distributor network. You need your distributors to promote consistent branding and messaging, but first you have to assess how media-savvy each is, what they can and can't do, and how much assistance they need. Only when you know all this, can you add a communications channel to the distribution channel. As if this isn’t enough, you have to do it all without upsetting anybody…..
The solution:
In over 20 years we've encountered and worked with every kind of distributor network. When it comes to media relations, we know what makes a good distributor, what makes a poor one, and how to help both. And we get things done without disturbing that sensitive relationship between principal and distributor.
When we know what you want to communicate, we talk to each distributor to get answers to some important questions. Do they understand media relations? Do they know the media, and do they have a good relationship with them? Which magazines do they value, and why? What do they want to do themselves? What do they need help with? Based on the findings, we work with you to provide the right level of support for each country. Flexibility is the key: we can work directly with the media, or partner the distributor, or anything in between.