Media training – Preparation is everything

The idea of meeting with a journalist can be daunting at the best of times.  When the pressure’s on, how do you ensure that your spokespeople get the most from meetings with editors, convey all your messages clearly, handle questions appropriately, avoid being drawn into controversial discussions, and still manage to exploit the long-term value of the discussion in building a relationship with the editor and their publication?

Expert media training, by a trusted agency that understands you and your products, is invaluable in helping your company spokespeople to avoid the pitfalls which they can encounter when dealing with trade journalists, and help them feel more relaxed about meetings with the press.

AD Communications offers specialised media training workshops, tailored to the individual company, to ensure that executives are well prepared for meetings with journalists, providing them with a simple set of dos and don’ts for handling the press.  Led by an experienced senior account handler from AD, with input from your own account team, the media training workshop can involve several company executives at a time, or can be run as a one-to-one coaching session. 

Knowing how precious time is in any business, we can tailor the training to be delivered within a timescale that is suitable to you, from a half-day session with role-playing, to a condensed two-hour briefing focusing on the essentials of press interviews.

Many generalist media training courses spend time coaching delegates on handling television and radio interviews, being ‘door-stepped’ by tabloid journalists, and other skills which will never come into play in an interview with a business-to-business journalist.  The AD Communications media training workshop has been developed from years of dealing with trade press interviews, and focuses primarily on the preparation, skills and tactics needed to make the most of these opportunities.

If you are interested in working with AD Communications to improve your media handling skills, please contact Helen Tolino at AD Communications on + 44 (0) 1372 464470, or click here.