Media relations tools: Tailored campaigns

We use the full range of media relations tools to communicate clients' messages. The mix varies, depending on the objectives of the campaign, clients' budgets, and so on.

News releases provide regular coverage of company news - from product developments to personnel and distributor appointments. Sometimes, you can be so close to your business that you don't see the news that's there. We will.

Customer testimonials carry weight - because prospective customers notice what other companies buy. We talk to your customer, write the testimonial, and recommend the best way of distributing it to the media.

Bylined features help you influence the media agenda when you need to. Magazines are often open to authoritative, topical, controversial comment on technology and market trends. Publishing syndicated features in a number of countries helps support subsidiaries and distributors. We take the brief, write the feature, and place it with the right magazines.

Editorial features are the lifeblood of the campaign. The media regularly review developments in markets or technologies, in a variety of ways - from product specifications to comment from management and customers. We identify features in advance and make sure we supply what the media need.

One-to-one interviews bring journalists and your senior executives together to discuss important developments, building understanding of your products and strategies. We arrange the interviews, prepare your management to make the most of the opportunity, and provide supporting material.

Press conferences or group briefings are for really major announcements, and get people and products in front of multiple journalists. Use them selectively, but when you hold one, do it properly. We provide everything you need - picking the right time and venue, inviting journalists, creating the press pack, briefing the speakers, following up.

Exhibition support helps you make the most of your presence at local, national and international shows. Today's exhibition visitor plans in advance which stands to see, so you have to be in the magazines' previews. We make sure this happens for you. And we support you at the show, to help you make the most of media opportunities on-site