Digital press cuttings –
Are you cutting it in the battle for coverage?
Do you know what’s being written about you? Or about your competitors? Are you getting your fair share of the coverage, or are your rivals winning the battle for column inches?
Even if you subscribe to a few favourite industry publications, and log on to some online services, time's too precious to read everything, you can’t possibly subscribe to all the magazines, and "off-the-shelf" cuttings services charge a fortune and don’t cover the whole media market.
If this sounds familiar, we can help. As the leading specialist PR agency serving the print and packaging sectors, AD Communications provides an unrivalled digital press cuttings service, covering the leading graphic arts and packaging trade publications and web sites, worldwide.
Our dedicated team will read, monitor, scan and present your coverage, showing at a glance the magazine it appeared and its circulation. All cuttings are viewable in low-resolution PDF format via a dedicated, password-protected portal specific to each client, and are searchable by publication, country and date.
Using this data, we can produce tailored reports, identifying gaps in your geographical coverage, or highlighting the vertical markets where your messages aren’t getting through. Whether we handle your PR or not, this invaluable intelligence can help to redefine or fine-tune your communications plans.
Interested? For more information on how AD Communications can help you monitor and manage your media profile, call Helen Tolino on + 44 (0)1372 464470, or click here.