Commercial media relations – When 2+2=5

Our unique concept of commercial media relations recognises that clients and media have distinct assets that can be combined to help both meet their strategic goals.

We combine in-depth understanding of the industry with strong publisher relationships to develop opportunities for exciting collaborative ventures that raise your brand and media profile, and give the media access to specialist knowledge.

The result is "Coverage PLUS!" - for example:

• Focus groups bringing suppliers, users and journalists together to discuss real-life trends in sectors, technology, etc
• Joint market research targeted at combined universes such as customer bases and circulation lists
• Market education initiatives where magazines and clients join forces to create branded guides to new technology.
• Competitions that promote clients' brands and give magazines a valuable reader incentive.
• Speaker opportunities for clients at media-sponsored conferences - and vice versa.
• Exclusive editorial columns providing clients with high-profile coverage and magazines with premium-quality content.