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Why scrapping the wrap is an opportunity, not a threat
Wed 20th Oct 2010 | Tagged as: Wide Format, Print, Advertising, Signage
Author: Kerry MacKenzie
This week, a building wrap that would have been every large format printer’s dream was ‘put on hold’ in the Government’s spending review.
The Olympic stadium wrap was to cover the same area as two and a half football pitches and be equivalent in length to 72 London buses, according to The Olympic Delivery Authority. The Times said that it would “be visible from across London”.
