AD Communications Blog
AD Communications is the leading international high-tech communications agency in print, publishing and packaging.
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social media, newspapers, Journalism, PR, AD Communications, Misc, Wide Format, Print, Advertising, Signage, Packaging, Events, Plastics, Photobook, Chocolate, Books, Digital Media, AVE, AD Communications News, Christmas, Creativity, drupa 2012, Digital ink jet technology, Use-by dates, Creative packaging, FESPA, exhibition, marketing, Valentines Print, Brazil, billboard, cross-media, QR codes, lean-back content, lean-forward content, reading, Dusseldorf, Inks
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Is there anything print cannot do?
Wed 11th Apr 2012 | Tagged as: Print, Inks
Author: Ailsa Herd
As a relative newcomer to the world of print, I am amazed on a regular basis at how much it surrounds and impacts your day to day life. Much of what is around you is printed and we don’t really ever think about it. However, the scope for the future and opportunity of print is even more mind blowing
Stamping on our budgets
Mon 2nd Apr 2012 | Tagged as: Print
Author: Lucy O'Dea
The Royal Mail certainly picked a good time to announce the rise in its first and second class stamps! We’re now all too focused on the threat of a pending fuel crisis at the petrol pumps and the impact on our day to day lives of our cars running dry, to stop and consider the impact of what is a considerable hike in the price of sending mail. And yet this has serious implications not only for us as consumers, but how will this affect our own printing industry….?
The one word women want to hear
Mon 13th Feb 2012 | Tagged as: Print, Valentines Print
Author: Patrick Anderson
Much like Marmite, reality TV shows and Scientology, Valentine’s Day divides opinion. Well, for the consumer anyway. Many of us enjoy the day that allows us to be even more romantically and fiscally foolish than normal. But there are always the hardnosed sceptics who, like my perennially single friend Pierce, denounce it as ‘just another gross manifestation of capitalism’ and that there are ‘364 other days in a year to show that you love someone’. Strong words. But largely irrelevant; the GCA’s (The Greeting Card Association) market research showed in 2011 that ‘the average spend [per card] on Valentine’s Day was £2.17 – the highest of all the categories tracked’. Supply and demand is the perfect match.
Thinking creatively, dreaming creatively, printing creatively
Wed 4th Jan 2012 | Tagged as: Print, Creativity, drupa 2012, Digital ink jet technology, Use-by dates
Author: Lucy O'Dea
There’s nothing like coming across an interesting use of print, and this one certainly caught my eye. Printing what can only be described as a ‘use by’ date on pillows! http://bit.ly/uxMq0J
Think Christmas, think Print!
Photobooks are the first ‘lightbulb moment’ of many to come
It's amazing how quickly technology moves...
Fri 1st Apr 2011 | Tagged as: Print
Author: Charlotte Ward
It’s amazing how quickly technology moves - we’re almost numb now to the rate at which new innovations hit the stores, and don’t blink twice when someone tells us about the latest new-fangled invention. If someone had told me about the iPad2 twenty years ago I might have laughed and advised that they watched less Space 1999, and yet now, the reaction is almost- ‘well, what else can it do?’
Is there life in the old Census yet...?
Fri 18th Mar 2011 | Tagged as: Print
Author: Lucy O'Dea
I received my UK Census questionnaire package the other day and my first thought was ‘What a great print job to land......I wonder who printed that! My second thought was crikey, what a lot of questions, some of which are really quite bizarre.’
Is Print Dead?
Fri 14th Jan 2011 | Tagged as: Print
Author: Harriet Jamieson
With analysts predicting that global sales of e-readers will hit 11 million in 2011 – up 68.3 per cent from 2010 – the question ‘Is Print Dead?’ is steadily being asked louder and louder - particularly by those in our industry.
‘Frenching’ it up at Emballage
The Royal Engagement - A £billion boost to the economy ..........and Print
Wed 24th Nov 2010 | Tagged as: PR, Print, Advertising
Author: Lucy O'Dea
So the royal engagement is official. Prince William and Kate Middleton have named the date, picked the venue, and whether you’re a royalist or not, reports of the royal wedding offering a billion pound boost to the UK economy can only be a good thing. And this can only be positive news for the printing industry as the engagement supplements, magazine specials and souvenirs start to reach the retail shelves.....
Adapt or Die!
Fri 12th Nov 2010 | Tagged as: social media, Print, Events
That was the rally cry on a slide of one of the presenters, Jeff Hayzlett, at the annual BAPC (British Association for Print and Communication) Conference last Saturday in Waltham Abbey, Essex. Perhaps a bit extreme in its language, but its underlying message was a common thread to most of the conference presentations – that printers need to change the way they do business, become visual communications businesses, use digital technology to expand the services they offer, and adopt - or at least consider - social media to extend their reach. Jeff, the ‘Chuck Norris of marketing’ (according to an unnamed German blogger) and ex-CMO of Eastman Kodak (though, from the content of his presentation and opening video, you might well have thought that he still held the position!) was, as ever, larger than life, and gave a very entertaining, high octane presentation, essentially a summary of his book, ‘The Mirror Test’. Very engaging stuff and he did a great job of promoting Kodak’s cameras (!), but of less relevance, I thought, to the B2B audience of printers.
Why scrapping the wrap is an opportunity, not a threat
Wed 20th Oct 2010 | Tagged as: Wide Format, Print, Advertising, Signage
Author: Kerry MacKenzie
This week, a building wrap that would have been every large format printer’s dream was ‘put on hold’ in the Government’s spending review.
The Olympic stadium wrap was to cover the same area as two and a half football pitches and be equivalent in length to 72 London buses, according to The Olympic Delivery Authority. The Times said that it would “be visible from across London”.
You may think you're on holiday....
Wed 13th Oct 2010 | Tagged as: Wide Format, Print, Advertising
Author: Charlotte Ward
You know how it is when you’re on holiday; yes your brain is switched off, but if you should chance upon something work-related, your mind will half-heartedly suggest that this may be something worth remembering on your return. Invariably however, the small nugget of information you chanced upon buries itself deep in the recesses of your brain never again to see the light of day.
