AD Communications Blog
AD Communications is the leading international high-tech communications agency in print, publishing and packaging.
Tag Cloud:
social media, newspapers, Journalism, PR, AD Communications, Misc, Wide Format, Print, Advertising, Signage, Packaging, Events, Plastics, Photobook, Chocolate, Books, Digital Media, AVE, AD Communications News, Christmas, Creativity, drupa 2012, Digital ink jet technology, Use-by dates, Creative packaging, FESPA, exhibition, marketing, Valentines Print, Brazil, billboard, cross-media, QR codes, lean-back content, lean-forward content, reading, Dusseldorf, Inks
Latest blog posts View all
Blog
Convince the buyers that AVEs are inconsistent and we’ll get new standards sooner...
Mon 8th Aug 2011 | Tagged as: PR, AVE
Author: Greg Mills
Interesting to read that Ogilvy PR Worldwide is going out on its own to drop AVEs and roll out new global standards for measurement later this year. Rather unfortunate, though, that the internal announcement obviously didn’t get through to the agency’s top man in Europe, who according to the PR Week report, was ‘initially unaware of the plans’! Anyway, getting back to the story itself, Ogilvy deserves some measure – no pun intended! - of congratulations for their planned actions.
Education, ecology, empathy, endorsement: turning the tide of consumer behaviour
Tue 25th Jan 2011 | Tagged as: PR
Author: Shireen Shurmer
Celebrity chef Hugh Fearnley-Whittingstall’s Fish Fight campaign (www.fishfight.net ) is a powerful example of how effective communication can bring about immediate change in consumer attitudes and behaviour.
Behind the curtain
Tue 7th Dec 2010 | Tagged as: Journalism, PR, AD Communications
Author: Isabella Schiavi
I have seen them many times, just saying “hello” or providing me with a press pack before entering a press conference. They sometimes phoned me putting forward ideas or content for the magazines that I managed, or chased me to organise one to one meetings with some of their clients. Of course, at times the content was not quite appropriate for my readers or the interviewee not so talkative. But, we invariably succeeded in honestly evaluating if something was really suitable to my specific needs.
The Royal Engagement - A £billion boost to the economy ..........and Print
Wed 24th Nov 2010 | Tagged as: PR, Print, Advertising
Author: Lucy O'Dea
So the royal engagement is official. Prince William and Kate Middleton have named the date, picked the venue, and whether you’re a royalist or not, reports of the royal wedding offering a billion pound boost to the UK economy can only be a good thing. And this can only be positive news for the printing industry as the engagement supplements, magazine specials and souvenirs start to reach the retail shelves.....
B2B Social Media, what are we waiting for?
Mon 22nd Nov 2010 | Tagged as: social media, PR
Author: Joanna Muggeridge
Unfortunately – or fortunately – depending on how you look at it, I’m not part of ‘Generation Y’. So I haven’t grown up with social media as just a natural by-product of being. Even so, ever since the early days of being able to connect via the web, I’ve always been interested....
B2B Social Media, what are we waiting for?
Man is a social animal but...
Tue 9th Nov 2010 | Tagged as: social media, PR, Events
Author: Isabella Schiavi
I’ve just spent two days at Media Pro, a stimulating event that took place in London, and my brain has been bombarded by information overload regarding communication, marketing, strategies, new ways to increase brand awareness and discover revenue streams.
