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My first foray into the world of K...
Wed 3rd Nov 2010 | Tagged as: Events, Plastics
Author: Philip Paris
Last week I attended K 2010, and can honestly say that plastic proved its pulling power with more than 3,000 exhibitors taking part at the Messe Dusseldorf. Traditionally the exhibitions I go to are ‘print’ orientated, so I was particularly interested to see how the messages communicated at K were different from print shows of equivalent importance.
