AD Communications Blog
AD Communications is the leading international high-tech communications agency in print, publishing and packaging.
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Brazil - a print opportunity waiting to happen
Wed 29th Feb 2012 | Tagged as: Wide Format, marketing, Brazil, billboard
Author: Joanna Muggeridge
Some of you may know that I was fortunate enough to have my honeymoon in Brazil at the end of last year. Wow, what an amazing country it is… my visit there made me realise a) how I have been missing out on South America all this time and b) just how much more we are likely to see and hear about Brazil in the next couple of years, as it is hosting some of the sporting calendar’s biggest events - the World Cup in 2014 and the Olympics in 2016.
The importance of trade shows
Wed 25th Jan 2012 | Tagged as: drupa 2012, FESPA, exhibition, marketing
Author: Brad Girtz
With FESPA and DRUPA fast approaching, the print world is buzzing. Everyone is eager to see new innovations, learn about industry trends and build relationships. But with print still feeling the bite of the recession many marketing departments may also be looking to trim their budgets. However when looking at your marketing spend, it’s important to remember that although running an exhibit at a show can be a costly activity, it can also generate an excellent return on investment if handled correctly.
