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AD Communications is the leading international high-tech communications agency in print, publishing and packaging.
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The importance of trade shows
Wed 25th Jan 2012 | Tagged as: drupa 2012, FESPA, exhibition, marketing
Author: Brad Girtz
With FESPA and DRUPA fast approaching, the print world is buzzing. Everyone is eager to see new innovations, learn about industry trends and build relationships. But with print still feeling the bite of the recession many marketing departments may also be looking to trim their budgets. However when looking at your marketing spend, it’s important to remember that although running an exhibit at a show can be a costly activity, it can also generate an excellent return on investment if handled correctly.
