AD Communications Blog
AD Communications is the leading international high-tech communications agency in print, publishing and packaging.
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Trade shows: checking the checklist
Wed 22nd Feb 2012 | Tagged as: Events, drupa 2012
Author: Elni Stofberg
As a number of our account teams are in the midst of preparing for the upcoming trade exhibitions, I’m working through my own checklist to ensure nothing gets missed or overlooked while juggling these preparations with the rest of my everyday tasks. And, with the start of 2012 especially proving extra busy with a few key shows and other pre-exhibition events, including FESPA Digital, the drupa International Media Conference and drupa 2012 in the next few months to name just a few – having this checklist is proving more important than before.
‘Frenching’ it up at Emballage
Adapt or Die!
Fri 12th Nov 2010 | Tagged as: social media, Print, Events
That was the rally cry on a slide of one of the presenters, Jeff Hayzlett, at the annual BAPC (British Association for Print and Communication) Conference last Saturday in Waltham Abbey, Essex. Perhaps a bit extreme in its language, but its underlying message was a common thread to most of the conference presentations – that printers need to change the way they do business, become visual communications businesses, use digital technology to expand the services they offer, and adopt - or at least consider - social media to extend their reach. Jeff, the ‘Chuck Norris of marketing’ (according to an unnamed German blogger) and ex-CMO of Eastman Kodak (though, from the content of his presentation and opening video, you might well have thought that he still held the position!) was, as ever, larger than life, and gave a very entertaining, high octane presentation, essentially a summary of his book, ‘The Mirror Test’. Very engaging stuff and he did a great job of promoting Kodak’s cameras (!), but of less relevance, I thought, to the B2B audience of printers.
Man is a social animal but...
Tue 9th Nov 2010 | Tagged as: social media, PR, Events
Author: Isabella Schiavi
I’ve just spent two days at Media Pro, a stimulating event that took place in London, and my brain has been bombarded by information overload regarding communication, marketing, strategies, new ways to increase brand awareness and discover revenue streams.
My first foray into the world of K...
Wed 3rd Nov 2010 | Tagged as: Events, Plastics
Author: Philip Paris
Last week I attended K 2010, and can honestly say that plastic proved its pulling power with more than 3,000 exhibitors taking part at the Messe Dusseldorf. Traditionally the exhibitions I go to are ‘print’ orientated, so I was particularly interested to see how the messages communicated at K were different from print shows of equivalent importance.
