Blog

Wed 16th May 2012 | Tagged as: drupa 2012

Author: Joanna Muggeridge

Drupa is nearly over, and what a two weeks it has been. Many of us from AD have been on site in Messe Duesseldorf for a large part of that time, supporting our clients or catching up with old and new friends alike for productive business meetings. Many a glass of wine (or G&T if you’re me!) has been drunk, and not a lot of sleep has been had, but all in all we’re all leaving the show with positive memories.

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Fri 4th May 2012 | Tagged as: drupa 2012

The doors are well and truly open on drupa 2012, and it’s here that we get to see the last few months’ rigorous preparations come to fruition. Hours spent debating and devising themes and messages, and developing content to match – they all feel worthwhile when you step onto the finished client stand and see the story brought to life.

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Wed 2nd May 2012 | Tagged as: drupa 2012

By our rough calculations, Team AD Communications has chalked up well over 40 drupa exhibitions between us.

As the printiverse makes its final preparations for our industry’s mega-event – drupa 2012 - here are the 12 top drupa-truths we’ve learned over the years. Tweet us @adcomms if you have any to add to this list.

 

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Wed 4th Apr 2012 | Tagged as: drupa 2012, Dusseldorf

Author: Shireen Shurmer

Most drupa-goers will walk on past the Radschläger-Brunnen (Cartwheelers’ Fountain) in Düsseldorf’s Burgplatz without throwing it a second glance. What they are missing is a 700-year old symbol of the city. Legend has it that, after the Battle of Worringen in 1288, when Graf Adolf beat the forces of the Archbishop of Cologne and secured a town charter for Düsseldorf, the town’s children celebrated by turning cartwheels.

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Wed 21st Mar 2012 | Tagged as: drupa 2012

Author: Helen Tolino

drupa 2012 is less than 50 days away, and over 1850 exhibitors are busy gearing up for one of the landmark events in the global printing calendar.

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Wed 22nd Feb 2012 | Tagged as: Events, drupa 2012

Author: Elni Stofberg

As a number of our account teams are in the midst of preparing for the upcoming trade exhibitions, I’m working through my own checklist to ensure nothing gets missed or overlooked while juggling these preparations with the rest of my everyday tasks. And, with the start of 2012 especially proving extra busy with a few key shows and other pre-exhibition events, including FESPA Digital, the drupa International Media Conference and drupa 2012 in the next few months to name just a few – having this checklist is proving more important than before.

 

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Wed 25th Jan 2012 | Tagged as: drupa 2012, FESPA, exhibition, marketing

Author: Brad Girtz

With FESPA and DRUPA fast approaching, the print world is buzzing. Everyone is eager to see new innovations, learn about industry trends and build relationships. But with print still feeling the bite of the recession many marketing departments may also be looking to trim their budgets. However when looking at your marketing spend, it’s important to remember that although running an exhibit at a show can be a costly activity, it can also generate an excellent return on investment if handled correctly.

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Wed 4th Jan 2012 | Tagged as: Print, Creativity, drupa 2012, Digital ink jet technology, Use-by dates

Author: Lucy O'Dea

There’s nothing like coming across an interesting use of print, and this one certainly caught my eye.  Printing what can only be described as a ‘use by’ date on pillows!  http://bit.ly/uxMq0J

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