AD Communications Blog
AD Communications is the leading international high-tech communications agency in print, publishing and packaging.
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Is creativity still the leading theme or just a supporter of advertising media
Wed 18th Jan 2012 | Tagged as: social media, Advertising, Creativity
Author: Isabella Schiavi
Sometimes I get lost reading articles on groundbreaking marketing campaigns tips, allegedly innovative Apps and trends on social media. Together with on-line advertising, social media seem to dominate the marketing landscape and people tend to use this magic word in every context, even when inappropriate.
The case of the embarrassing mystery packaging
Wed 14th Dec 2011 | Tagged as: Advertising, Packaging, Creative packaging
Author: Shireen Shurmer
A long wait in a foreign airport recently prompted me to visit the sweet shop for a sugar hit and a packet of chewing gum. Expecting to find the familiar green and blue packs of spearmint et al, I was somewhat confounded. In the usual spot beside the cash register was an array of discreetly branded matt black packages, featuring a classy embossed effect and the simple words ‘cobalt’ and ‘turbulence’ reversed out of the black in bright primary colours. So discreet, that I assumed these must be - how shall I say this - prophylactics. Apparently recognising my confusion, the sales assistant reassured me that the product was indeed chewing gum, and clarified the choice of refreshing mint or water melon flavours.
The Royal Engagement - A £billion boost to the economy ..........and Print
Wed 24th Nov 2010 | Tagged as: PR, Print, Advertising
Author: Lucy O'Dea
So the royal engagement is official. Prince William and Kate Middleton have named the date, picked the venue, and whether you’re a royalist or not, reports of the royal wedding offering a billion pound boost to the UK economy can only be a good thing. And this can only be positive news for the printing industry as the engagement supplements, magazine specials and souvenirs start to reach the retail shelves.....
Why scrapping the wrap is an opportunity, not a threat
Wed 20th Oct 2010 | Tagged as: Wide Format, Print, Advertising, Signage
Author: Kerry MacKenzie
This week, a building wrap that would have been every large format printer’s dream was ‘put on hold’ in the Government’s spending review.
The Olympic stadium wrap was to cover the same area as two and a half football pitches and be equivalent in length to 72 London buses, according to The Olympic Delivery Authority. The Times said that it would “be visible from across London”.
You may think you're on holiday....
Wed 13th Oct 2010 | Tagged as: Wide Format, Print, Advertising
Author: Charlotte Ward
You know how it is when you’re on holiday; yes your brain is switched off, but if you should chance upon something work-related, your mind will half-heartedly suggest that this may be something worth remembering on your return. Invariably however, the small nugget of information you chanced upon buries itself deep in the recesses of your brain never again to see the light of day.
