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Behind the curtain
Tue 7th Dec 2010 | Tagged as: Journalism, PR, AD Communications
Author: Isabella Schiavi
I have seen them many times, just saying “hello” or providing me with a press pack before entering a press conference. They sometimes phoned me putting forward ideas or content for the magazines that I managed, or chased me to organise one to one meetings with some of their clients. Of course, at times the content was not quite appropriate for my readers or the interviewee not so talkative. But, we invariably succeeded in honestly evaluating if something was really suitable to my specific needs.
