Blog

Wed 29th Feb 2012 | Tagged as: Wide Format, marketing, Brazil, billboard

Author: Joanna Muggeridge

Some of you may know that I was fortunate enough to have my honeymoon in Brazil at the end of last year. Wow, what an amazing country it is… my visit there made me realise a) how I have been missing out on South America all this time and b) just how much more we are likely to see and hear about Brazil in the next couple of years, as it is hosting some of the sporting calendar’s biggest events - the World Cup in 2014 and the Olympics in 2016.

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Wed 22nd Feb 2012 | Tagged as: Events, drupa 2012

Author: Elni Stofberg

As a number of our account teams are in the midst of preparing for the upcoming trade exhibitions, I’m working through my own checklist to ensure nothing gets missed or overlooked while juggling these preparations with the rest of my everyday tasks. And, with the start of 2012 especially proving extra busy with a few key shows and other pre-exhibition events, including FESPA Digital, the drupa International Media Conference and drupa 2012 in the next few months to name just a few – having this checklist is proving more important than before.

 

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Mon 13th Feb 2012 | Tagged as: Print, Valentines Print

Author: Patrick Anderson

Much like Marmite, reality TV shows and Scientology, Valentine’s Day divides opinion. Well, for the consumer anyway. Many of us enjoy the day that allows us to be even more romantically and fiscally foolish than normal. But there are always the hardnosed sceptics who, like my perennially single friend Pierce, denounce it as ‘just another gross manifestation of capitalism’ and that there are ‘364 other days in a year to show that you love someone’. Strong words. But largely irrelevant; the GCA’s (The Greeting Card Association) market research showed in 2011 that ‘the average spend [per card] on Valentine’s Day was £2.17 – the highest of all the categories tracked’. Supply and demand is the perfect match.

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Wed 1st Feb 2012 | Tagged as:

Author: Isabella Rohrbach

As the famous British poet John Keats once said “Nothing ever becomes real ‘till it is experienced”, and it was in the last few days leading up to Christmas that I was fortunate enough to be invited to visit one of our clients, who had kindly offered to show me around and give me an insight into the real work that goes on in a busy print house.

 

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Fri 18th Feb 2011 | Tagged as:

Author: Lucy O'Dea

An interesting article entitled ‘Death of the brand website?’ which appeared on Marketing Magazine.co.uk caught my eye recently.   Although rather consumer focussed, it was well worth a read.....

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Thu 10th Feb 2011 | Tagged as:

Author: Greg Mills

Yesterday, I took a (very) early flight to Stockholm to visit Print 2011, Sweden’s exhibition for the print/graphic arts industries that takes place every two years.  We touched down in bright sunshine at a snow-covered Arlanda airport (no problem keeping the runways clear here!) and I was whisked off in a taxi driven by a guy who clearly wanted to be somewhere else in a hurry – either that or he was trying to beat his personal best for the drive to the Kista Expo Centre!

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Mon 7th Feb 2011 | Tagged as:

Author: Charlotte Ward

I spend a lot of time on the internet, ask anyone who knows me. If I want a recipe, I turn to BBC Food, if I want to ‘get the gossip’ I turn to Facebook or Mr Paparazzi, and Lord help me if I book a holiday without Googling my flight options first. As far as I am concerned Mr I. Net is the only person in my life I can truly trust.

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