What is it like to start your career in the print and packaging industry? We hear from Aimee Parsons, one of our Senior Account Executives about her journey so far since joining AD fresh out of sixth form.

From QR-code-enabled traceability to AI-powered inspection and predictive maintenance, PPMA 2026 showcased how manufacturers are using data and automation to improve efficiency, compliance and visibility across the supply chain.

There were many topics and themes on the agenda at LOUPE Americas earlier this month. AD’s Daniel Porter was there and was struck by how RFID technology has become central to conversations about the future of the labels and packaging industry – in large part because of how they help brands and convertors to stay compliant with ever-changing legislation.

In 2026, sustainable isn’t something you say, it’s something you prove. New regulations are raising the bar for environmental claims, putting evidence, transparency and accountability front and centre. Here’s what B2B businesses need to know.

As much as brands themselves can (and do) earn respect and build authority – company leaders speaking with their own voices will always be more effective when it comes to building trust. The most powerful (but often neglected) media channel for businesses can be their own leadership team.

A journalist may spend only seconds deciding whether a press release is worth their attention. In this blog, we share practical advice on how to write press releases that get read, get covered and get results.

Having joined AD Communications four years ago, Senior Account Executive and Gen Zer Aimee Parsons discusses how businesses can attract the next generation to a career in print or packaging.

A strong company culture doesn’t happen by chance. This blog explains how effective internal communications can turn employees into passionate advocates, helping to strengthen engagement, retention and business performance.

Is your packaging really sustainable? Can you prove it? Those are the questions businesses across Europe will need to answer when the ECGT Directive comes into force in September 2026. Rachelle Harry explains more…

Discover five trends shaping the packaging industry and what they mean for B2B marketing teams.

Strong media relations go beyond simply sending out a story; they require clear news value, tailored pitches, strong relationships and consistent follow-up to maximise impact.

When a crisis hits the pressure is intense, but good communication is critical. This blog post summarises 10 important principles to stick to when the going gets tough.