AD Communications Blog
AD Communications is the leading international high-tech communications agency in print, publishing and packaging.
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social media, newspapers, Journalism, PR, AD Communications, Misc, Wide Format, Print, Advertising, Signage, Packaging, Events, Plastics, Photobook, Chocolate, Books, Digital Media, AVE, AD Communications News, Christmas, Creativity, drupa 2012, Digital ink jet technology, Use-by dates, Creative packaging, FESPA, exhibition, marketing, Valentines Print
Latest blog posts View all
- Trade shows: checking the checklist
- The one word women want to hear
- Bacon sandwiches and days out as an AE
- The importance of trade shows
- Is creativity still the leading theme or just a supporter of advertising media
- Thinking creatively, dreaming creatively, printing creatively
- The case of the embarrassing mystery packaging
- Think Christmas, think Print!
- QR Code? What's that?
- Weddings on demand
Blog
Trade shows: checking the checklist
Wed 22nd Feb 2012 | Tagged as: Events, drupa 2012
Author: Elni Stofberg
As a number of our account teams are in the midst of preparing for the upcoming trade exhibitions, I’m working through my own checklist to ensure nothing gets missed or overlooked while juggling these preparations with the rest of my everyday tasks. And, with the start of 2012 especially proving extra busy with a few key shows and other pre-exhibition events, including FESPA Digital, the drupa International Media Conference and drupa 2012 in the next few months to name just a few – having this checklist is proving more important than before.
The one word women want to hear
Mon 13th Feb 2012 | Tagged as: Print, Valentines Print
Author: Patrick Anderson
Much like Marmite, reality TV shows and Scientology, Valentine’s Day divides opinion. Well, for the consumer anyway. Many of us enjoy the day that allows us to be even more romantically and fiscally foolish than normal. But there are always the hardnosed sceptics who, like my perennially single friend Pierce, denounce it as ‘just another gross manifestation of capitalism’ and that there are ‘364 other days in a year to show that you love someone’. Strong words. But largely irrelevant; the GCA’s (The Greeting Card Association) market research showed in 2011 that ‘the average spend [per card] on Valentine’s Day was £2.17 – the highest of all the categories tracked’. Supply and demand is the perfect match.
Bacon sandwiches and days out as an AE
Wed 1st Feb 2012 | Tagged as:
Author: Isabella Rohrbach
As the famous British poet John Keats once said “Nothing ever becomes real ‘till it is experienced”, and it was in the last few days leading up to Christmas that I was fortunate enough to be invited to visit one of our clients, who had kindly offered to show me around and give me an insight into the real work that goes on in a busy print house.
The importance of trade shows
Wed 25th Jan 2012 | Tagged as: drupa 2012, FESPA, exhibition, marketing
Author: Brad Girtz
With FESPA and DRUPA fast approaching, the print world is buzzing. Everyone is eager to see new innovations, learn about industry trends and build relationships. But with print still feeling the bite of the recession many marketing departments may also be looking to trim their budgets. However when looking at your marketing spend, it’s important to remember that although running an exhibit at a show can be a costly activity, it can also generate an excellent return on investment if handled correctly.
Is creativity still the leading theme or just a supporter of advertising media
Wed 18th Jan 2012 | Tagged as: social media, Advertising, Creativity
Author: Isabella Schiavi
Sometimes I get lost reading articles on groundbreaking marketing campaigns tips, allegedly innovative Apps and trends on social media. Together with on-line advertising, social media seem to dominate the marketing landscape and people tend to use this magic word in every context, even when inappropriate.
Thinking creatively, dreaming creatively, printing creatively
Wed 4th Jan 2012 | Tagged as: Print, Creativity, drupa 2012, Digital ink jet technology, Use-by dates
Author: Lucy O'Dea
There’s nothing like coming across an interesting use of print, and this one certainly caught my eye. Printing what can only be described as a ‘use by’ date on pillows! http://bit.ly/uxMq0J
The case of the embarrassing mystery packaging
Wed 14th Dec 2011 | Tagged as: Advertising, Packaging, Creative packaging
Author: Shireen Shurmer
A long wait in a foreign airport recently prompted me to visit the sweet shop for a sugar hit and a packet of chewing gum. Expecting to find the familiar green and blue packs of spearmint et al, I was somewhat confounded. In the usual spot beside the cash register was an array of discreetly branded matt black packages, featuring a classy embossed effect and the simple words ‘cobalt’ and ‘turbulence’ reversed out of the black in bright primary colours. So discreet, that I assumed these must be - how shall I say this - prophylactics. Apparently recognising my confusion, the sales assistant reassured me that the product was indeed chewing gum, and clarified the choice of refreshing mint or water melon flavours.
Think Christmas, think Print!
QR Code? What's that?
Mon 21st Nov 2011 | Tagged as:
Author: Shireen Shurmer
My husband’s trade magazine of choice dropped through the letterbox this week (It’s Automated Trader, in case you were interested. I know. And you thought your job was dull. ) The magazine sported a belly band promoting a financial information provider, with a QR code driving the recipient to a dedicated micro site. So far, so good. Great integration of print and online, I hear you cry.
Weddings on demand
Wed 2nd Nov 2011 | Tagged as:
Author: Kerry MacKenzie
I have a question for magazine publishers everywhere. In the age of digital printing, when homesick antipodeans can pick up the same copy of the Sydney Morning Herald in London as is on newsstands in Australia that day, why can’t we get a copy of any magazine from anywhere in the world printed digitally on demand and delivered to us?
Choose life. Choose health. Choose print & packaging. Choose cross media campaigns.
Wed 19th Oct 2011 | Tagged as:
Author: Joanna Muggeridge
Any client or media friend who’s visited us here at AD in Esher will most likely know that Waitrose is one of the most frequently visited shops in town - if only as our working lunches are generally purchased there! So, it almost goes without saying that I seem to spend a fair amount of time (and money!) in this high street supermarket chain, and therefore can’t fail to notice any offers or brand introductions.
The wonderful world of labels and films
Wed 5th Oct 2011 | Tagged as:
Author: Elni Stofberg
I recently started working for a client that specialises in providing innovative products for label and window applications, which naturally raised my awareness to the different types of product in this market – much to the amusement of my friends, especially if I decide to inspect a clever piece of print on a night out!
Polite as an English, direct as an Italian
Wed 21st Sep 2011 | Tagged as:
Author: Isabella Schiavi
Since I joined AD my colleagues have been asking me to write a piece regarding my views on business and lifestyle in England, pointing out the main differences with my country. Such a huge topic!
Back to the Future?
Tue 6th Sep 2011 | Tagged as:
Author: Charlotte Ward
Space, the final frontier, these are voyages...and you know the rest. In the 60s, 70s, 80s and even the 90s, television and film depicted the humans of the future as great explorers, ‘we’ were an active species. In Back to the Future we glided round the streets on hover boards, in Star Trek we sought out new life and new civilisations and in Planet of the Apes...well we were slaves controlled by the giant apes we created, but that’s neither here nor there.
Print Stinks
Tue 30th Aug 2011 | Tagged as:
Author: Shireen Shurmer
A few cultural outings are vital to break up the long school holidays and this week we ventured out to see ‘Mr Stink’, which brings to life David Walliams’ children’s book for the stage. The story – for those without young offspring – concerns the friendship between a young girl and an old tramp, the eponymous Mr Stink, through whom the young heroine and her family learn some valuable life lessons.
