Building business brands
AD Communications specialises in global communications and marketing for B2B brands.
Whatever sector you operate in, we’ll devise integrated strategies that help you stand out. Together, we’ll develop your markets, engage your customers and prospects, and increase your sales.
Our focus is on:
- Public relations
- Digital and social media
- Integrated marketing
Here’s how we do it
Clients tell us they value their relationship with us for:
- our frank advice
- the depth of our industry knowledge
- our ambitious thinking
*oh, and they’re also quite partial to our sweetie jar
For an integrated communications strategy based on an intelligent, honest, insightful appreciation of your brand direction, contact us today.
Author: Jessica Holroyd
A leading biscuit brand got itself into a bit of hot milk late last year, when it was accused of dominating YouTube by advertising its products via YouTube celebrities. This sparked a furore over the credibility of many YouTubers’ content, with the Advertising Standards Authority (ASA) ruling that ‘vloggers’ must be more transparent and upfront about sponsored videos. The ASA ruling stated that vloggers must clearly tell fans when they're being paid by advertisers, which means that the word ‘ad’ or ‘promo’ needed to be included in the title of the video, or that the video’s thumbnail needs to make it clear that the viewer is about to watch an advert.